Reflection – Topic 4

In my last blog post, I discussed the ethicality of personal data collection via social media, and the impacts this has on our privacy; as this was quite a while ago, I have created a quick summary to refresh your memory!


Having explored these factors, I reached the conclusion that perhaps this matter is neither completely ethical or unethical. As Sharon rightfully states, one of the Internet’s main functions is to share and access data online; which does not exclude our own private information. But, after our discussion, we concluded that despite her point made above, comments from Sir Tim Burners-Lee allow us to safely assume that whilst privacy wasn’t a main objective, it was an implied notion that was arguably, completely ignored by the greed of capitalist society.

Despite acknowledging the breach of privacy created by tools such as cookies used on social media, these devices can be helpful to both the consumer and businesses, especially at a marketing point of view. Therefore, as discussed with Patricia; we should be able to opt in or out of where our data is collected, and despite Sharon’s acknowledgment of new EU regulations which force companies to tell users their cookies are being used; there is still not enough overt choice in the matter, nor is there consideration or education on these issues. Thus, this issue is in a ‘grey’ un-defined area regarding its ethical nature.

Whilst we should continue applying pressure to the higher powers to protect our private data; there are some steps we can take to smartly avoid the prying consumerist eyes. Hence, I have taken the liberty of creating an infograph which explains how to avoid unwanted data collection:


This is an issue that will continue to grow in importance, and where it is a grey area in the discussion of ethicality now, if this growth of information collection continues; the unethical, dangerous aspects will certainly outweigh its advantages.

Word Count: 321


Ashraf, F. (2017). Big Brother is Watching You… [online] Living and Working on the Web. Available at: [Accessed 10 Apr. 2017]

Buergin, S. (2017). Privacy – A luxury the Internet cannot provide. [online] Living and Working on the Web. Available at: [Accessed 15 Apr. 2017].

Cellan-Jones, R. (2016). ‘Snoopers law creates security nightmare’ – BBC News. [online] BBC News. Available at: [Accessed 23 Mar. 2017].

Charlton, G. (2012). Just 23% of web users would say yes to cookies. [online] Econsultancy. Available at: [Accessed 22 Apr. 2017]. (2017). The Cookie Law Explained. [online] Available at: [Accessed 26 Apr. 2017]

Durante, J. (2016). Do Pop-up Ads Actually Work? Here’s the Data You Need. [online] Available at: [Accessed 22 Apr. 2017]

Hinds, A. (2017). What Are Computer Cookies And How To Protect Yourself From Them. [online] Available at: [Accessed 23 Apr. 2017]. (2011). Cookie Definition. [online] Available at: [Accessed 23 Mar. 2017].

Reflection – Topic 4

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